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The How to Speak Like a CEO podcast was launched in November 2018 by Eo Ipso Communications. Over the course of a year, we interviewed CEOs, entrepreneurs and founders about their journey to become master communicators.
This book is the result of the insights we gathered from over 30 start-up founders, CEOs and executives from Berlin to London to Tel Aviv on the secrets and pitfalls of CEO communications.
 

the podcast

‘How to Speak like a CEO’ is the leading podcast series on CEO communications produced by Eo Ipso Communications, a strategic communications consultancy in Berlin and Brussels. On the show, Lena Carlson and Oliver Aust interview CEOs, entrepreneurs and founders to uncover their approach to leadership and communication. Since its launch, the show has welcomed guests from Berlin to London to Tel Aviv including former easyJet CEO Andy Harrison, Doreen Huber of LEMONCAT, Anne Riechert of ReDI School and Tom Kirschbaum of door2door. The book is the result of the insights gathered from the first season. Find the show on Apple Podcasts and Spotify and for more information about us or the show follow us on social media!

 
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the book

How to Speak Like a CEO
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TEAM

Oliver Aust - Co-Host of “How to Speak like a CEO” & CEO and Founder of Eo Ipso Communications   Oliver Aust hosts the podcast with Lena and is the CEO and Founder of Eo Ipso Communications. He has almost twenty years’ experience in communications and public affairs, gained in senior positions in London, Brussels, and Berlin. He advises C-level executives and senior communicators of global blue chip companies and political organisations. Oliver has frequently been at the frontline of some of the most high-profile reputational challenges in Europe and can draw on his personal experience of hundreds of media interviews as chief communicator for a publicly listed company, including many flagship programmes such as the BBC’s Today programme and Germany’s main TV news programme, Tagesschau.

Oliver Aust - Co-Host of “How to Speak like a CEO” & CEO and Founder of Eo Ipso Communications

Oliver Aust hosts the podcast with Lena and is the CEO and Founder of Eo Ipso Communications. He has almost twenty years’ experience in communications and public affairs, gained in senior positions in London, Brussels, and Berlin. He advises C-level executives and senior communicators of global blue chip companies and political organisations. Oliver has frequently been at the frontline of some of the most high-profile reputational challenges in Europe and can draw on his personal experience of hundreds of media interviews as chief communicator for a publicly listed company, including many flagship programmes such as the BBC’s Today programme and Germany’s main TV news programme, Tagesschau.

Lena Carlson - Co-Host of “How to Speak like a CEO” & Account Manager   Lena Carlson hosts the podcast and advises clients in social media and digital campaigning at Eo Ipso. Prior to joining, she worked with multinational corporations such as Deutsche Telekom and Bentley Systems and advised startups concerning their digital communications in an international context. At Deutsche Telekom she was an integral part of the communications team for hub:raum, Deutsche Telekom’s startup incubator. She also worked as a social media strategist and internal communications expert for immmr, one of Telekom’s innovation projects. Hailing from Australia, Lena holds a degree in Business Management and Journalism from the University of Queensland. She also studied at WHU – Otto Beisheim School of Management in Germany.

Lena Carlson - Co-Host of “How to Speak like a CEO” & Account Manager

Lena Carlson hosts the podcast and advises clients in social media and digital campaigning at Eo Ipso. Prior to joining, she worked with multinational corporations such as Deutsche Telekom and Bentley Systems and advised startups concerning their digital communications in an international context. At Deutsche Telekom she was an integral part of the communications team for hub:raum, Deutsche Telekom’s startup incubator. She also worked as a social media strategist and internal communications expert for immmr, one of Telekom’s innovation projects. Hailing from Australia, Lena holds a degree in Business Management and Journalism from the University of Queensland. She also studied at WHU – Otto Beisheim School of Management in Germany.

Bianca Amorim Santos - Editor & Account Executive   Bianca Amorim Santos edits the podcast and focuses on social media and corporate communications at Eo Ipso. She holds a Master of Arts in Global Studies from the University of Vienna and two bachelor degrees in Business Administration and Journalism. Before joining Eo Ipso, she worked for several media outlets and for international organisations. Hailing from Brazil, Bianca is a Portuguese native speaker and has an excellent command of English.

Bianca Amorim Santos - Editor & Account Executive

Bianca Amorim Santos edits the podcast and focuses on social media and corporate communications at Eo Ipso. She holds a Master of Arts in Global Studies from the University of Vienna and two bachelor degrees in Business Administration and Journalism. Before joining Eo Ipso, she worked for several media outlets and for international organisations. Hailing from Brazil, Bianca is a Portuguese native speaker and has an excellent command of English.

Stephanie Lim - Editor & Account Executive   Stephanie Lim edits the podcast and focuses on strategic communications and international media relations at Eo Ipso. Prior to joining Eo Ipso, Stephanie lived in Yangon, Myanmar, where she held a communications role with a leading intergovernmental organisation promoting sustainable democracy. Originally from Canada, she holds a Master’s of Science in Migration Studies from the University of Oxford and a Bachelor’s degree from the University of Toronto in Peace, Conflict and Justice studies.

Stephanie Lim - Editor & Account Executive

Stephanie Lim edits the podcast and focuses on strategic communications and international media relations at Eo Ipso. Prior to joining Eo Ipso, Stephanie lived in Yangon, Myanmar, where she held a communications role with a leading intergovernmental organisation promoting sustainable democracy. Originally from Canada, she holds a Master’s of Science in Migration Studies from the University of Oxford and a Bachelor’s degree from the University of Toronto in Peace, Conflict and Justice studies.